Tag: fast-fashion
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Europe Banned the Bonfire, Not the Surplus
On 19 July, destroying unsold clothes became illegal for Europe’s largest fashion companies. The surplus itself remains perfectly legal. That is the part worth arguing about.
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The Day Europe Stopped Burning Fashion: Why the Real Fix Isn’t Recycling, It’s Never Overproducing at All
The EU’s July 19 ban on destroying unsold clothing forces brands to donate or recycle what they can’t sell. But that still assumes overproduction is inevitable. It isn’t, and the businesses built around made-to-order will never need this law at all.
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Massimo Dutti: Zara’s Quiet Bid for Luxury, or Just a Pricier Shelf in the Same Warehouse?
Heavier hangers, muted lighting, prices roughly double Zara’s. Strip away the styling and the question is whether Massimo Dutti is a different kind of company, or the same machine in a better coat.
